Thus you’ve engineered your web site, you know what keywords you wish to target (i.e. what words your customers are looking for), and you’re ready to jot down your copy. You’ve been told that you should use your keywords frequently so that you just appear in search results for those words. However what does “frequently” mean?

How several times should you use your primary keyword? This case study helps answer that question.

Some background on ”Keyword Density”

So as to understand optimum keyword usage, we tend to 1st would like to possess some manner of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually known as density. Keyword density could be a live of the quantity of times your keyword seems on a page expressed as a share of the full wordcount of that page. For instance, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So once you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You’ll be able to automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

But, there is another, more complex measure of keyword density which takes under consideration the text parts in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this live, you don’t just count the words your visitor sees; you also count the words in your meta tags. As an example, if you have a hundred words on your home page, ten words in your Title tag, twenty words in your Description tag, seventy words in your Alt tags, and ten words in your Comments tag, your total wordcount for the page is 100 + 10 + twenty + seventy + 10 = 210. Equally, when counting keywords, you don’t simply add up the number of times a visitor will see your keyword, you furthermore may count the number of times that keyword seems in your meta tags. As an example, if your keyword appears 5 times in the house page copy, three times in the Title tag, five times in the Description tag, thirty times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + three + five + 30 + a pair of = 45. Therefore with a complete wordcount of 210 and a keyword count of forty five, your keyword density is 45/210 x one hundred = twenty one%. It is argued that this live of keyword density is more relevant as the search engines live density during this fashion. (TIP: You can automatically check the keyword density of your page using this additional complicated measure at GoRank.com.)

As you’ll be able to see, you would like to be terribly conscious of which live you’re talking concerning after you’re talking “keyword density”. However let me reiterate; mostly when individuals talk regarding keyword density, they’re talking the easy measure.

What’s the optimum keyword density

And currently all the way down to business… What keyword density (of either kind) should you be targeting on your website?

There’s a lot of dialogue surrounding this issue as a result of the search engine corporations don’t disclose the details of their algorithms (as that might allow individuals to abuse the system). Instead, individuals operating in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog skilled, Wayne Hurlbert, (see Keyword Density: SEO Issues) suggests that Google sees pages with a keyword density of larger than a pair of% as spam. It was this text which prompted me to investigate the keyword density of my copywriting website.

CASE STUDY

The Web site: This case study analyzes the web site for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my website is currently on page 1 of Google.com (out of approximately 900,000 search results).

Range of pages on website: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using the simple measure of keyword density discussed higher than, the average keyword density of my copywriting web site is 1.9%. Using the complicated measure it’s 4.nine%.

Keyword density vary:  Using the straightforward live, my density ranged from 0.4% to 7.half dozen%. Using the complicated live it ranged from 1.six% to 17.5%

Some comments on the figures

•    The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There’s a lot I don’t apprehend concerning the algorithms and there are sure to be other factors at play that I don’t apprehend about.

•    With regard to Wayne Hurlbert’s article, it would appear that he is bearing on keyword density as calculated using the straightforward method mentioned above.

•    The vary figures are noteworthy as a result of they suggest that you don’t would like to be paranoid regarding having some pages with a very high density and some with a terribly low density.

Conclusion

A straightforward keyword density of 1.9% will be enough for a first page ranking in Google.com (assuming you’ve got enough quality backlinks – see SEO for CEOs and How to Prime Google by Writing Articles for a lot of data).

Happy SEO writing!

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Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: increase web traffic. With increase web traffic you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start increase web traffic, time for you to be first on Google!